Bo Jackson

Bo Jackson

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“Bo” Jackson is the only Athlete in U.S. history to be named “All-Star” in both Baseball and Football

Vincent Edward “Bo” Jackson

Vincent EdwardBoJackson (born November 30, 1962) is a former baseball and American football player. He is the only athlete in history to be named an All-Star in both baseball and football, and one of few to do so in two major sports. “Bo” Jackson is widely considered one of the greatest athletes of all time. Historically speaking, his speed and ferocity on the playing field, both baseball or football, were legend and a benchmark still unbeaten in the halls of ‘All-Stars” even today in the world of professional sports.

While at Auburn University, “Bo” Jackson won the 1985 Heisman Trophy, annually awarded to the best collegiate football player in the United States. Jackson was inducted into the College Football Hall of Fame in 1996. Jackson was originally drafted first overall by the Tampa Bay Buccaneers in the 1986 NFL Draft, but refused to play for the franchise. Jackson instead entered the following year’s draft, being selected in the seventh round (183rd overall) by the Los Angeles Raiders.

In 1989 and 1990, “Bo” Jackson’s name became known beyond just sports fans through the “Bo Knows” advertising campaign, a series of advertisements by Nike, starring “Bo” Jackson alongside musician Bo Diddley, promoting a cross-training athletic shoe named for Jackson.

After a devastating 1991 hip injury on the field ended his football career, Jackson focused on baseball, and expanded into other pursuits, including the completion of his Bachelor of Science degree in Family and Child Development at Auburn. In addition, “Bo” Jackson appeared in small roles as an actor in television shows such as The Fresh Prince of Bel-Air and Married…with Children, as well as films such as The Chamber.

Bo helped usher in the cross-training category.

source:(https://www.complex.com) 

Bo Jackson playing for the Kanas City Royals
Bo Jackson playing for the Los Angeles Raiders

source:(http://www.sportingnews.com)

“If you mention the name “Bo” Jackson to anyone in professional major league sports today, you’ll hear the same sentiment over and over: Jackson was the greatest All-Star Athlete to ever play the game — any game.”

– Sir William Jackson

“Bo” Jackson NFL/MLB Jerseys / Fanatics.com

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Bo Jackson Oakland Raiders Fanatics Authentic Framed 15″ x 17″ Player Collage with a Piece of Game-Used Football

source:(https://www.fanatics.com)

Bo Jackson Oakland Raiders Fanatics Authentic Autographed Riddell Proline Authentic Helmet

source:(https://www.fanatics.com)

Bo Jackson Oakland Raiders Fanatics Authentic Autographed Duke Football

source:(https://www.fanatics.com)

YouTube Bo Jackson Career Highlights

source:(https://www.raiders.com)

Bo Jackson: Career highlights of an NFL Legend

To celebrate Bo Jackson’s birthday, we relive the excitement of his impactful career through some of his most exhilarating NFL highlights.

Bo Jackson: 2-Sport Athlete (1987-1990)

source:(http://www.nfl.com)

WATCH!!!! Best Bo Jackson Highlights EVER!

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Bo Jackson highlights

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Bo Jackson playing for the Los Angeles Raiders

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Bo Jackson playing for the Los Angeles Raiders

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Bo Jackson playing for the Kanas City Royals

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Bo Jackson playing for the Kanas City Royals

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Outfielder Bo Jackson, of the Kansas City Royals, follows through on a swing against the Seattle Mariners Sunday, June 7, 1987 in the Kingdome. With the game still not completed, Jackson has already hit two home runs. (AP Photo/Robert Kaiser)

 

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Nike Inc.

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The Swoosh, designed by Carolyn Davidson and used by Nike, Inc.

source:(Public Domain)

File: Logo NIKE.svg

Created: 31 December 1970 

Swoosh

The Swoosh is the logo of American athletic shoe and apparel designer and retailer Nike. Today, it has become one of the most recognizable brand logos in the world, and the most valuable, having a worth of $26 billion alone.

source:(https://en.wikipedia.org)

How Bo Jackson and Nike Changed the Sports Advertising Industry Forever

– By Steven Abramo (Oct 2017)

Until the famous “Bo Knows” campaign, Nike trailed Reebok as the leader of sportswear and sneakers in the United States. Once the first commercial famously aired during the 1989 MLB All Star game it was no longer a question about who was king. It was Nike. In a 1989 Nike commercial, called “Bo Knows”, which advertised the “Air Max” a cross-training shoe, “Bo” Jackson illustrated all of this. In this game-changing commercial, Jackson, while wearing an Oakland Raiders football jersey starts it off by asking his clone, who is wearing a Kansas City Royals jersey, “Don’t I know you?”  (see it here: source:(https://rotoden.com) That year alone, Nike’s cross-training sales increased sales by 1,000 percent. By early 1991, Bo Jackson was the second most famous athlete in the world next to Michael Jordan, and Nike was the number one shoe manufacturer. In fact, Nike soared to the top of the sneaker industry where they would remain today, and the Jackson Nike commercial nailed home the narrative of being consummate of cleverness and charm. And to this day, thirty- years after its original airdate, the “Bo Knows” campaign remains the benchmark for athletic advertising. 

Bo Jackson and Nike Inc Their Legendary History

source:(https://bleacherreport.com)

Sep 25, 2017 – Nike saw Jackson taking over the sports world and, during the 1989 MLB All-Star Game, ran a campaign the sports world would not soon forget. … The Nike Air Trainer SC High (Originally known as the Nike Air Trainer SC III) was created to be the shoe of the future that would be as versatile as Bo Jackson himself.

By Andrew Alvez

A Brief History of Bo Jackson’s Legendary Nike Air Trainer SC High ‘Raiders’

After breaking into the basketball market, Nike began working on its cross-training division. And, just like with basketball, it found the right person to be the frontman: Vincent “Bo” Jackson. Bo Jackson was a three-sport college star and one of the few NFL players ever permitted by his team to play the game of baseball while being under contract. Jackson played for the Kansas City Royals and the Los Angeles Raiders at the same. Nike saw Jackson taking over the sports world and, during the 1989 MLB All-Star Game, ran a campaign the sports world would not soon forget. Bo Knows.

1989 MLB All-Star Game Leonard Ignelzi /Associated Press

The Bo Knows campaign made Jackson a legend not just because it was so well polished, but because Jackson hit a 450-foot home run to lead off the MLB All-Star Game. It was yet another example of Jackson’s superhuman athletic ability, and Nike made sure to connect the dots between Jackson and its newest trainer. The shoe has been successful ever since.

The Nike Air Trainer SC High (Originally known as the Nike Air Trainer SC III) was created to be the shoe of the future that would be as versatile as Bo Jackson himself. Advertised as a sneaker that could be used while lifting weights, playing basketball or even jogging, the Nike Air Trainer SC featured a composite leather upper with a padded ankle collar, a polyurethane sole and a visible air unit.

BOB GALBRAITH/Associated Press

A few versions of this shoe are considered iconic “must-have” kicks for collectors, including the Neon, Auburn and Raiders colorways. The Raiders version was especially popular seeing that it had the same color scheme as the team’s extremely popular ’80s and ’90s apparel. Raiders hats, coats and hoodies were “must-have” items, so there’s little surprise that the Raiders colorway of the Nike Air Trainer SC High is still considered one of the best shoes associated with an NFL player.

Nike used Bo Jackson to take its first step toward the getting into the crossfit market but also a step toward adding NFL stars like Deion Sanders and Barry Sanders to its football roster. The Nike Air Trainer SC High helped usher in a new dawn for the iconic brand.

source:(https://bleacherreport.com)

By Andrew Alvez

Air Collection / Shop Nike.com

source:(https://www.nike.com) 

Bo Jackson Changed Sneakers Forever

source:(https://www.complex.com)

The cross-training tennis shoe was revolutionized because of Bo’s ability on and off the field in the late ’80s. Although his career is long over, Bo’s contributions to Nike and pop culture will continue to have an impact for years to come. 

Bo showed that retired players’ sneakers could still sell.

via DimeMag

source:(https://www.complex.com)

In the past few years we’ve seen a flood of retro releases from past athletes like Grant Hill, Penny Hardaway, Deion Sanders, Allen Iverson, Shaq, and so on. Each and every one of these superstars can give a little thanks to Bo, who’s shoe line has never gone out of style and is still sought after whenever they’re re-released.

Bo’s sneakers were specifically designed around his physique.

via Sneakernews

source:(https://www.complex.com)

The legendary Tinker Hatfield designed the first Bo Jackson signature shoe, The Nike Air Trainer 1, specifically around Bo’s athleticism. The shoes had curvy grooves that resembled muscles and were designed to support a massive athlete that many had never seen the likes of before. This line was part of an early a design trend at Nike where player input and personality was incorporated in all signature lines. 

Bo knows colors.

via Ubiq

source:(https://www.complex.com)

Air trainers have been re-released and retro’d numerous times and there’ve been some classic colorways and collaborations over the years. From the original Auburn and Raiders versions, to Supreme exclusives, and even Megatron versions that dropped this week, Bo’s shoes have constantly been created with respect for the classics and given colorways that represent what’s hot right now. It’s rare to find a pair that even the most scrutinizing sneakerhead wouldn’t look at as pure heat. 

Bo’s sneakers influenced a new generation of athletes.

source:(https://www.complex.com)

For athletes in following eras, Bo Jackson and his classic line of trainers have impacted their sneaker styles for over two decades. Darrelle Revis, Manny Pacquiao, Calvin Johnson, Albert Pujols and numerous others have all worked, in some capacity, on special versions Bo’s trainers.

Bo Jackson Signature Foods (A Private Label Gourmet Brand)

source:(https://bojacksonsignaturefoods.com)

“I became a food connoisseur at the tender age of 5, while watching my mother cook for my nine sibling’s day in and day out!  Over the years, I acquired a passion for preparing great tasting food in the kitchen; now that I am out of the world of sports that is what I do best. I want everyone who enjoys cooking as much as I do to experience the quality of Bo Jackson Signature Foods.” 

– Vincent “Bo” Jackson

Bonamar to hit road with former US dual athlete star Bo Jackson, ambush chefs

source:(https://bojacksonsignaturefoods.com)

From left to right, Stutts Armstrong, Bonamar’s VP of retail; Alex cook, Bonamar’s senior VP of sales; Bo Jackson; and chef Turon Cummings. Picture provided by Bonamar.

When he played in the late 80s and early 90s, Vincent Edward “Bo” Jackson surprised plenty of baseball pitchers with his bat as a power-hitting leftfielder and football team defenses with his speed as a running back. Now he’s hoping to surprise retailers and restaurant chefs around the country with the taste and quality of his seafood sliders.

“Bo” Jackson
“The Only Athlete in U.S. History to be named All-Star in both Baseball and Football”

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